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Personal Works

Created at Hearst Digital Media

New York

Overview

Prior to becoming a motion designer in the experience and exhibit design industry, I was a lead motion designer for various fashion brands such as Elle, Marie Claire, Delish and Esquire – I was responsible for graphic design and motion.

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Motion in Social Media 

As lead motion designer for various brands at Heart Digital Media I produced daily motion design for Instagram and Snap Chat. I worked closely with the Creative Director and Fashion/Beauty Editors to make sure all the content aligned with the animation. Time is of the essence in social media so the most challenging part was how to produce great work in a short amount of time every single day. I was mentored closely and quickly became very efficient in decision making and execution of work based on simple concepts.

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Crystal Law @ 2021