IBM WATSON IN THE WILD
Agency: Local Projects
Year: 2017-2020
Location: SF, NYC
IBM
Design Lead, Watson Immersive Experience: Jenny Woo
Creative Director: Robert Harrigan
Project Manager: Fredrick Benson
Creative Director: Christopher Fung
Associate Creative Director: Christina Latina
Visual Experience Designer: Danny Well, Pearlyn Lii, Tiemen Rapati,
Albane Jerphanion, Ryan Schoenherr, Christian Browne
Motion Designer: Angelica Jang, Crystal Law, Myles Bryan, Alex Komin
Creative Technologist: Michael Allison
Content Developer: Andrea Worby
Project Manager: MJ Wotton
Overview
Role
The IBM Watson in the Wild are permanently branded interactive walls located in New York City, San Francisco, and Cambridge. IBM utilizes this wall to present the world how they implement AI into different businesses and strengthen their businesses. The wall is controlled by an interactive wand designed by Oblong Technologies.
I joined the team in 2017 and have completed eight Watson interactive walls successfully. Starting with internal design workshops, making sure the Motion is meeting IBM’s case study goals, finally to implementation and final delivery working alongside the Development team. In my role, I focus in UI/ UX design on the interactive screens - how do we
